Meet the Team


Brian Harfe

Associate Provost


Brian Harfe, Ph.D., serves as Associate Provost in the Office of the Provost, leading a team of more than 100 staff members. His portfolio includes oversight of UF Online and distance education programs, dual enrollment, the Center for Online Innovation and Production (COIP), Data and Analytics, the Marketing and Admissions Support Team (MAST), Conferences, TREEO, the Office of Professional Workforce Development, AI training, teaching and technology support services, and personnel and financial operations through the Teaching and Technology: Office of Personnel and Financial Services.

Before joining the Provost Office, Dr. Harfe served for 11 years as Associate Dean in the UF College of Liberal Arts and Sciences, where he oversaw the seven science and math departments and the college research office and was also the Associate Dean of Research (ADR). He continues to run 14 international exchange programs and a study abroad program while teaching more than 600 students each semester. He is a tenured full professor in the UF College of Medicine and has published more than 100 papers that have been cited over 22,000 times (h-factor 73). His current research focuses on the use of generative AI.

He received his BSc (honors) degree from the University of Glasgow, Ph.D. from The Johns Hopkins University, and performed postdoctoral research at Emory University and Harvard Medical School.

Teaching and Technology Leadership


The directors within the Office of Teaching and Technology at the University of Florida lead diverse units dedicated to advancing online education, operational efficiency, and student support. Their collective work supports a seamless student experience and positions UF as a national leader in online and lifelong learning.

Nico Rose

Assistant Provost, Senior Director for Operations


n.rose@ufl.edu

(352)294-1179

Barbara Bennett

Administrative Services Director, Personnel, Academic & Financial Services


bbennet@ufl.edu

(352)294-0848

Joleen Cannon

Director, Center for Online Innovation & Production


jcannon@ufl.edu

(352)294-0850

Andy Campbell

Director, Office of Professional and Workforce Development


apc@ufl.edu

(352)294-0847

Melissa Allen

Director, UF Online


melissa365@ufl.edu

(352)294-0543

Litza Echeverria Rubio

Director, Operational Services


lfer@ufl.edu

(352)273-3454

Adam Heward

Director, Data and Analytics Services


aheward@ufl.edu

(352)294-0871

W. Andrew McCollough

Founding Associate Provost for Teaching and Technology


Retired